Italian automotive atelier teams up with LA’s finest for US partnership

Italian based automotive ateliers ARES are pleased to announce their new partnership with renowned LA automotive tastemakers, Platinum Motorsport. Owned by brothers George and Jack Keshishyan, Platinum Motorsport service the bespoke high-end automotive needs of the great and the good in Hollywood. The deal with ARES sees Platinum Motorsport appointed as exclusive distributors of ARES cars throughout the US.


CAPTION: ARES Founder and CEO, Dany Bahar with Platinum Motorsport Founders Jack and George Keshishyan} [From the left: Jack Keshishyan, Dany Bahar, George Keshishyan.]

Similar to Platinum Motorsport, ARES specializes in the creation of unique, handcrafted high- performance cars and provides traditional Italian craftsmanship alongside state-of-the-art technology to develop cars that are perfectly tailored to meet the specific requirements of ultra- high net worth individuals.

The team behind ARES felt that both companies shared very similar values, in particular their approach towards using the very finest materials available to deliver the best possible results for their exclusive clients.

ARES Founder and Chief Executive Officer, Dany Bahar said: “The US represents an extremely important market to ARES, people have a real understanding and appreciation for luxury automobile personalization and they’re not frightened to express themselves through their cars. We provide design inspiration, engineering expertise and one-to-one guidance throughout the personalisation process ensuring that the clients needs are paramount. With Platinum Motorsport’s excellent reputation in the region and their similar working style, I think the two businesses complement each other perfectly and I can’t think of a better partner to be working with on this.”

George Keshishyan, Platinum Motorsport joint-founder, said: “We have always held true to our core value of ‘no limits’, we are artists, restricted only by our creativity, the team at ARES share that vision – they go beyond the needs of the client and they truly understand automotive design. We bring different specialities to the table and we’re happy to be uniting with them in the US – we see exciting times ahead.”

Jack Keshishyan, Platinum Motorsport joint-founder, said: “Our brand has become internationally recognised due to our uncompromised persistence in delivering cutting edge design, setting the newest trends, and top quality craftsmanship worldwide. The exact same qualities are instilled with ARES. I feel this is a great opportunity to bring an exciting new range to the US high-end automotive market.”

Screen Shot 2015-01-21 at 3.46.50 PM

ARES portfolio showcases a wide range of luxury automobiles for further details please visit: www.ares-performance.com.

For further media information and high resolution images, please contact us or visit the press section of the ARES website at: www.ares-performance.com

User: press@ares-performance.com Password: modena14

Liz Brooks, Head of PR – E-Mail: liz@ares-performance.com Phone: +44 7887 846 177
Leo Birke – E-Mail: sales@ares-performance.com Phone: +43 699 1588 10 13


Starke Kollectiv Supercharged Range Rover

Starke Kollectiv is a premier tuning agency for individuals who seek and value automotive haute couture for various high end vehicles such as Range Rover,  Bentley,  and Lamborghini to name a few.

Here we have featured a full sized supercharged Range Rover Vogue sporting a full Starke Kollectiv kit on 24″ Agetro Monoblock M150 wheels. Added to its great presence is PML lowering linkages which controls the ride height through ones personal center console.

Read More